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Volume 28,
Number 8
IN THIS ISSUE

President's Pen

Mark Your Calendar


CPLP Study Groups Now Forming


New Member Profile

Making the Business Case for Sales Training

Submit an RFP

The Training Point

Call for Articles

Meet Our New Members

CHAPTER SERVICES ADDRESS
CIASTD Chapter Services
9840 Westpoint Drive, Suite 260
Indianapolis, IN 46256
(317) 841-1395
Fax (317) 841-8206

Design
MP Records Communications

Krista Skidmore,
President

Lisa Autry,
Past President

Leanne Batchelder,
President-Elect

Michelle Burke, CPLP.
VP of Communications

Lee Ann Flick,
VP of Programs

Brian Lusk,
VP of Membership

Andrea Moore, CPLP
VP of Workforce Learning & Certification

Holly Mortlock,
VP of Administration

Kris Taylor, CPLP
Andy McGuire,
VPs of Special Events

Sam Thompson,
VP of Finance

Mark Records,
Executive Director


August 2007
President's Pen

 

During the course of this year, I will dedicate many of the regular President’s Pen articles to the focus areas within ASTD’s competency model (graphic and explanation found at http://www.astd.org/astd/Publications/competency_study.htm).

There are nine specialized knowledge/skill areas in which individuals need to extend their organizational contribution. This month we will focus on improving human performance in organizations that are doing much more with much less.

Several years ago, we moved easily from one success to the next. Now, achieving success is like trying to pass thread through the eye of a needle. Making do is becoming business as usual, and no one is happy about it.

As I listen to employees in the workplace, I hear that most have not seen the bottom of their inbox for months. 8-to-5 schedules have turned into 8-to-7, if not more. Employees have too much to do with fewer resources, and stress levels are rising. Recent studies indicate that nearly half of American workers say their job is “very or extremely stressful” and 27 percent say their job is the greatest source of stress in their lives.

The good news? In the last couple years, business productivity in the U.S. has increased, marking the largest gain since 1950, according to the Department of Labor. How can you find greater success and increase your business productivity? Here are six strategies you can start today:

1. Concentrate on Your Direction
If you are doing more with less, what are you doing more of? Efficiency is key. Creating a clear vision and incorporating that direction into your strategic plan is critical. Planning is the single most effective way to get more performance from your people. And when the plan is communicated internally, your clear and deliberate direction will build credibility and, in turn, win the trust and loyalty of your employees. Also, be sure that there is no mismatch in thinking between middle management and the CEO and/or senior leadership. If there isn’t alignment, you will not mobilize your team around your new plan of action.

2. Challenge Your Superstars
Today’s economy presents companies with a unique opportunity to challenge superstars. If you are unable to challenge your strongest talent now, these individuals will start to make up for lost time with your competition. To stave off the exodus of your top talent, you have to do everything within your power to motivate and utilize your superstars. When outstanding performers are appreciated for their contributions, feel as though they are on the fast track, and are given an opportunity to assume new responsibilities, they are more likely to stay put. Find out their individual motivations and needs, and simply try to meet these needs. Promote them. Increase their responsibilities. Build their skills level. Ensure money and other forms of compensation are aligned. Watch out for work/life balance issues. These tactics will ensure that your talent doesn’t walk out the door at the first opportunity.

3. Commit to Your Current Workforce
Be sure to take care of those who are still with you. After reductions in force or other cutbacks, employees may get caught in the whining stage and have a difficult time mobilizing around your new direction. Destructive emotions can freeze employee performance. You must be able to shift a whining attitude to a winning attitude. Give your people permission to move on and provide a forum for people to get involved. When the motivation or passion is gone, performance potential goes with it. Emotional issues can be difficult, but try to interrupt the negativity by shifting focus and energy to accomplishing your strategic plan.

4. Cross-Train Your Staff
Rotating staff assignments can prevent burnout. By building critical marketplace skills, employees are able to grow in even a small-growth economy. For the employer, horizontal loading of jobs or rotation will allow you to ensure that workflow is completed and customer demands are met.

5. Communicate
Most of you know that employee communication is the lifeblood of your organization. It enriches and empowers. However, in challenging times, communication tends to spiral downward. Unfortunately, this can have disastrous consequences. Worst case, the rumor mill begins to fill in what employees are not hearing from you. Employees imagine the worst. Even when the news is bad, it is still better to communicate. This will aid in building loyalty and a feeling of partnership with your employees.

6. Consider Creative Methods
When money is flowing like Niagara Falls, it can dull creative juices. After all, necessity is the mother of invention. When you don’t have the means to whip out your checkbook or the corporate American Express, you think at least twice about what you are spending your time and money on. This forces you to be more creative in your approaches and business methods. For example, explore how your systems and processes are supporting the productivity of your employees, especially if workflow feels bogged down. You could also revisit how technology can improve efficiency, or analyze the productivity of meetings/administrative time.

No matter whether your organization is thriving or surviving, it is critical to focus on finding solutions. Helping your people accomplish more in less time will boost morale and establish a loyal and battle-tested team that will be in a position to grab hold of new opportunities in the future.

Krista F. Skidmore, JD, SPHR
Krista is president and founder of FlashPoint, a consulting firm providing a range of leadership development, human resources, and performance improvement solutions to clients throughout the Midwest.

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Mark Your Calendar!

 

August 24 Special Meeting: Thiagi

Interactive Strategies for Improving Performance
conducted by Sivasailam “Thiagi” Thiagarajan

Choose to come to a morning or afternoon session or choose to stay the whole day. Each session can stand alone.

Special Location: Holiday Inn North at the Pyramids

Part 1. Designing Interactive Strategies
The best way to improve your training is to encourage participants to interact with each other, with the content, and with you. In this workshop, Thiagi reveal five secrets of effective interactive training that is faster, cheaper, and better. You will begin by rapidly exploring 60 different training strategies. Later, you will master additional details of several strategies:

  • Structured sharing that helps practitioners exchange their expertise with each other
  • Interactive lectures that enable you to retain control of the session while participants interact with each other
  • Textra games that transform your dull, dry handouts come alive
  • Simulation games that use inexpensive materials and methods to reflect the realities of the workplace
  • Jolts that last for a few minutes and provide powerful insights and concepts

With Thiagi's framegame approach, you will learn how to load existing templates to create your own games in a matter of minutes. You will also learn how to avoid irrelevant fluff and fun and immerse your participants in engaging activities.

Part 2. Conducting Training Games and Activities
Are you excited about training games and activities but anxious about losing control, wasting time, and being attacked by participants? Based on 20 years of field experience and research, Thiagi shares with you three important secrets of effective training facilitation:

  1. Identify seven critical dimensions of activities-based training (including pace, intensity, competition, and playfulness). Learn how to select, maintain, and balance appropriate intensities of these dimensions.
  2. Recognize participants from hell and their disruptive behavior patterns. Learn strategies for discouraging such patterns and specific tactics for handling each pattern.
  3. Identify the importance of the debriefing process for linking the training game or activity to the workplace reality. Learn a powerful six-phase model for maximizing learning from experience.



Register Now!

Friday, August 24, 2007
9:00 a.m. to 4:00 p.m.

Choose to come to a morning or afternoon session or choose to stay the whole day.
Topic: Interactive Strategies for Improving Performance
Speaker:

Sivasailam “Thiagi” Thiagarajan

Agenda: 9:00 - 12:00 p.m. - Morning Session
1:00 p.m. - 4:00 p.m. - Afternoon Session

SPECIAL
LOCATION:

Holiday Inn North at the Pyramids
3850 DePauw Blvd
Indianapolis, IN 46268
Cost:

Members
$75 pre-registered (one session)
$85 at the door (one session)
OR
$125 pre-registered (both sessions)
$145 at the door (both sessions)

 

Non-Members
$85 pre-registered (one session)
$95 at the door (one session)
OR
$135 pre-registered (both sessions)
$150 at the door (both sessions)

 

Don't forget to mark your calendar for 2007!
August 24th
Come Play With Us
Workshop (full day w/ half day option)
Dr. Thiagi


September 28th
Success Case Method Workshop
Dr. Brinkerhoff, Advantage Way
Register Now!

October 26th
Coaching with Emotional Intelligence
Scott Livingston, IntegratEI

DID YOU KNOW?? You can purchase program tickets at a discount!
Attend each meeting for only $22.50…when you purchase in groups of:
4 Tickets: $90.00
6 Tickets: $135.00
9 Tickets: $202.50
12 Tickets: $270.00
20 Tickets: $450.00

To order online, click here. You can also contact Mark Records at (317) 841-8202.

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CPLP Study Groups Now Forming!

CIASTD wants to support your growth! If you are interested in pursuing the CPLP designation and want more information, please contact Andrea Moore, VP of Workplace Learning and Certification at amoore@FlashPointHR.com.

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New Member Profile

By: Lynda Coulson

New Member: Jeff Garrison
Company: Hologic, Inc. Suros Surgical Division
Position: Director of Corporate Training
Employed Since: October 2002
In Training and Development Since: January 2006

Describe your position at your current employer.
My department is responsible for the general product and industry training for all newly hired employees as well as product and advanced training of our sales and clinical staff.

What I love doing most in my job is when I...
Have the opportunity to work individually with field representatives.

The thing I like most about working in training and development is...
Having the opportunity to be an "expert" in our product lines and sharing that information with others.

The book I read most recently for work is... Good To Great by Jim Collins
The book I most recently read for pleasure is.... same

What I did before I worked for my current employer was... I was V.P. Sales for a medical software company. I have been in the medical/healthcare industry for about 15 years.

Describe your childhood and educational experiences. I was raised in Western Kentucky. Most of my family still lives there and my children love to visit. After high school, I moved to Evansville, Indiana and went to school at the University of Evansville for a B.S. Business Administration.

Describe your family. I have 4 wonderful children (2 boys, 2 girls) ranging from 5 to 11. They are very active and I feel very blessed to be their dad.

One of the times I felt the most success in my life was...
Personally - the birth of my kids... professionally - the day our company was sold to Hologic. I had the incredible opportunity to join Suros when there were less than 20 employees and watched it grow to over 200.

If I could do something I have never done before it would be...
Take a full month off and travel.

If you really knew me you would know...
I am a very energetic and passionate person. I am curious and ask a ton of questions when I meet new people. I enjoy learning new things and the best way to learn is to ask others for input. I love what I do and most people I meet will tell me they are jealous that I am still so enthusiastic about what I do after 5 years with the same company.


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Making the Business Case for Sales Training– Think Like An Executive

By Bob Rickert - Aarthun Performance Group

During the past 10 years the sales training profession has weathered its fair share of economic booms and busts, downsizing, rightsizing and re-sizing of the sales organization. We find ourselves at yet another cross-road….how to sell the business case for sales training during an uncertain economy, and as the number of competing, high priority initiatives grow daily. Whether it’s deploying a new CRM technology, hiring additional salespeople, investing in marketing campaigns or introducing a new product line, the fact is that in every organization there are too few budget dollars chasing too many important initiatives. Today, decisions regarding training and developing the sales organization are squarely focused on how a company’s overall profitability will be impacted. This is why sales trainers must learn to position their solutions in terms that executives will understand and act on.

For the sales training group, there is usually one question asked that will impact whether the sales training budget will be funded or “temporarily deferred”: Will this training investment help us deliver immediate revenue and profitability? If the answer is anything less than a resounding yes, then you can expect the next question to be: Can we achieve our financial goals without it?

A strong business case for training linked to financial success will be extremely difficult for senior management to cut from the budget. But you might ask, providing a sales skills program is difficult to measure and even more difficult to tie to profitability. That has been true in the past but it does not have to be true today. Providing solutions that address executives’ highest priorities will earn you a seat at the table when the key financial decisions are made.

What You Need To Know

Business and economic cycles in the past were reasonably predictable, generally slow to occur and easier to manage around. In today’s environment having a stronger knowledge of the business will prepare you to respond quickly to new emerging challenges. What steps can you take to understand your company’s key financial and business strategies?

  • Understand your company’s business – what is the business model and how is it changing?
  • Know your company’s financial priorities – what are the key financial objectives (growing the business; growing new products or new markets; managing costs to improve profitability)
  • Analyze your company’s performance – what do the numbers tell you? What are the trends and how is that impacting the business? What is management saying? Publicly held companies often provide quarterly analyst calls which can be very informative.

Think Like a Sales Executive

It will be important to put yourself in the shoes of the VP of Sales to truly understand his or her challenges. Sales executives tend to view sales trainers as experts in learning and skill development. But most do not view sales trainers as a resource for executing their go-to-market sales strategy, but rather as a resource for enabling the skills. That is certainly not wrong, nor is it a bad thing. But is does become limiting when it comes time to address business needs. Speaking the language of the sales executive…..gross margins; ROI; operating margins; discounting and profitable business will cause the sales leadership to view you as someone that understands their world, but more importantly, their challenges.

New Realities

There are a new set of economic rules driving business today and for everyone in the organization, change will continue unabated. For sales trainers, the challenges have never been greater. Business as usual just won’t get it done in the coming years. There is a need to understand how your company is performing and what impact external and internal decisions have had, and will have on results. Knowing your company’s financial situation and providing solutions that address executive’s highest priorities will earn you a seat at the table when the key financial decisions are made. This will require analyzing the business and proposing training solutions that address the behavioral and financial performance of the sales organization. Aligning with the sales executive will earn you the right to sell your services and fund your programs because they are viewed as mission critical. Building a business case for success is the only way in the current economic environment to win your share of a shrinking annual budget.


Bob Rickert is Regional Sales Manager at Aarthun Performance Group, a full-service firm specializing in global sales and management training and consulting. Bob is one of ten contributing authors for Sales Training Solutions, a book edited by Renie McClay and released by Kaplan Publishing. The book outlines strategies for implementing sales training effectively in a highly dynamic business climate.

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Submit an RFP

Interested in speaking at a future CIASTD meeting? Visit www.ciastd.org for more information.

The Training Point

Each month we are highlighting a training tip. If you have one that you would like to share, please submit to info@ciastd.org by the second week of the month.

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A Call for Articles

Wouldn’t you like to get published? The CIASTD Facilitator could be just the vehicle you are looking for. We are on the lookout for articles that further learning in the areas of training and development. While we may not be able to publish every article we receive, we believe that each issue of the Facilitator could be enriched by the addition of a few articles. And it’s always nice to be published! Submit articles by emailing them to lpmayer@comcast.net. We prefer files in Microsoft Word format.

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New Members


In each issue of The Facilitator, we will list members that have joined or re-joined CIASTD since the previous issue. Since the last issue of The Facilitator, we have signed 9 new members. To see a list of the new members, click here.

Monica Brown
Joleen Schwier-Walker
Carl Stafford
Jeff Warbinton
Melanie McCarter
Lisa Wethington
Gloria Martinson
Eric Fields
Terresa Bradburn

If you are a member of CIASTD, and would like access to the complete membership list, it is available on our web site at www.ciastd.org.

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